“今年我们共收到了超过20,000件的作品投稿，最终只有14作品有资格进行全场大奖的角逐，这14件作品是今年One Show各个奖项类目的精品之作。”The One Club全球CEO Kevin Swanepoel提到。

“One Show代表了世界广告的权威，能获得One Show的全场大奖，我们感到非常荣幸，” Venables Bell & Partners的执行创意总监Will McGinness在发表获奖感言时激动的谈到。“#OptOutside这个想法无论是对于我们还是对于客户都是一个非常大胆的尝试，在黑色星期五这个购物折扣狂潮里选择关门歇业，这对于所有零售商来说是一个不可置信的事情。然而这个方案从最初的营销事件一直到后期的真正实施，甚至吸引其他零售商的加入，它的成功是市场上少有的案例，也是我们没有预计到的。”

大中华区获奖名单：

PUBLIC RELATIONS - GOLD PENCIL

#MyFutureIsMineToSave

AGENCY Ogilvy & Mather,Taipei / Tapei

CLIENT Far EasTone Telecommunications Company

CATEGORY Public Relations - Brands, Products & Services

http://v.qq.com/page/y/z/5/y03001l43z5.html

MOBILE – SILVER PENCIL

‘Missing Child’ Lock Screens

AGENCY Cheil / Hong Kong

CLIENT Save The Children

CATEGORY Mobile - Applications & Sites

http://v.qq.com/page/z/3/8/z0199ryzz38.html

MOBILE – SILVER PENCIL

SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN

AGENCY TBWA\Shanghai / Shanghai

CLIENT Baobeihuijia

CATEGORY Mobile – Advertising on Mobile Devices

http://v.qq.com/page/r/3/i/r0199clrr3i.html

DESIGN – SILVER PENCIL

Blockbuster Box

AGENCY Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

CLIENT Pizza Hut

CATEGORY Design - Package Design

http://v.qq.com/page/k/v/t/k0199oj2xvt.html

DESIGN –BRONZE PENCIL

Blockbuster Box

AGENCY Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

CLIENT Pizza Hut

CATEGORY Design - Illustration - Single or Series

http://v.qq.com/page/k/v/t/k0199oj2xvt.html

INTERACTIVE - SILVER PENCIL

"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal

AGENCY BlueDigital / Beijing

CLIENT Baidu

CATEGORY Interactive - Websites

http://v.qq.com/page/e/f/t/e0199cd37ft.html

INTERACTIVE - BRONZE PENCIL

“2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute”/ Wieden + Kennedy Shanghai/ Nike China

AGENCY Wieden+Kennedy Shanghai / Shanghai + Dreamone / Shanghai + O / R / Shanghai

CLIENT Nike China

CATEGORY Interactive - Footwear, Clothing & Accessories

http://v.qq.com/page/a/t/z/a01990ch1tz.html

INTELLECTUAL PROPERTY - BRONZE PENCIL

SOS Network

AGENCY Ogilvy & Mather Group HK / Hong Kong

CLIENT Maxis Berhad

CATEGORY Intellectual Property - Physical / Digital

http://v.qq.com/page/q/e/3/q0199z1bhe3.html

以下是14个类目的全场大奖提名奖名单：

PRINT & OUTDOOR: “Survival Billboard” for Microsoft by McCann / m:united / London.

http://v.qq.com/page/d/g/w/d01998xgxgw.html

DESIGN: “Nameless Paints” for Kokuyo by Dentsu / Tokyo

http://v.qq.com/page/v/s/f/v01992oqpsf.html

DIRECT: “The Interactive Form” for CANAL+ by BETC + BETC / Digital / Paris. 

http://v.qq.com/page/w/3/n/w0199rg6u3n.html

BRANDED ENTERTAINMENT: “#NOTCOMINGSOON” for Remy Cointreau / Louis XIII by FF / New York + Moonwalk / New York

http://v.qq.com/page/s/3/y/s0198znjc3y.html

RESPONSIVE ENVIRONMENTS: “The Last Shot” for Jordan Brand by AKQA / San Francisco + LOS YORK / Los Angeles

http://v.qq.com/page/b/a/g/b03001yqjag.html

PUBLIC RELATIONS: “Inspiring Spirit” for Scoot by Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore

http://v.qq.com/page/r/7/i/r0199e5yk7i.html

FILM: “Shoplifters” for Harvey Nichols by "adam&eveDDB / London + Blink / London + Zenith Optimedia / London + The Mill / London

http://v.qq.com/page/c/v/w/c0198a8nevw.html

INTERACTIVE: “Call Brussels” for visit.brussels by "Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels +White / Brussels

http://v.qq.com/page/d/6/j/d0199eeix6j.html

CROSS-PLATFORM: “#OptOutside” for REI by "Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco

http://v.qq.com/page/u/n/8/u0199dkyjn8.html

INTELLECTUAL PROPERTY: “Funtastic Hand” for Cirec Foundation by "Publicis Colombia / Bogotá + Cirec Foundation / Bogotá

http://v.qq.com/page/v/t/l/v0199kd39tl.html

SOCIAL: “Taco Emoji Engine” for Taco Bell by Deutsch / Los Angeles

http://v.qq.com/page/y/0/y/y0300gimm0y.html

MOBILE: “The world addressed” for what3words by what3words / London

http://v.qq.com/page/j/e/w/j0199cf6iew.html

Ux/Ui: “Make Up Genius” for L'Oréal Paris by "McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

http://v.qq.com/page/l/q/7/l0199cpztq7.html

RADIO: “Learning on the way” for ADN by Sancho BBDO / Bogota

http://v.qq.com/page/u/c/o/u0300vwz9co.html

特别奖获奖名单：

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查看全部获奖名单，请点击链接或扫描二维码：

http://oneshow.org/downloads/awards/2016OneShow-Pencils-All_33.pdf

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【关于One Show】

ONE SHOW国际创意奖，作为目前最顶尖的国际广告创意奖项，每年有上千家广告代理公司、公益项目及商业品牌广告商参与评选。自2009年起，ONE SHOW创意节被纽约市长办公室直接支持，连同创意节期间举办的一百余场大大小小的创意活动，被统称为纽约创意周（CREATIVE WEEK NEW YORK）。ONE SHOW中华创意节是由美国ONE SHOW国际创意节在大中华区举办的顶级区域性国际创意节，邀请了诸多国际顶尖级创意与创新领袖来分享和探讨最前沿的行业话题，涉及设计、产品创新、广告与传播、互联网创新等多个跨界领域，每年举行一次。设立的奖项将颁出大中华区最具创新力的创意作品。

【About The One Club】

The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.