提要：群邑旗下Essence具备把数据科学和创意充分融合的优势，这将助力Jeep加速业务增长，并运用数据和创意驱动创新。

据GroupM官方消息：Essence12月7日正式宣布其赢得了Jeep国产车型的全媒体整合媒介代理业务。Essence上海办公室将主要负责该业务，服务范围包括线下和数字广告投放活动的品牌战略制定、媒介策划与激活、创意设计和制作等。Essence是群邑集团旗下以数据和实效驱动的全球媒介代理商。

Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has been awarded full-service, integrated media agency of record duties for the Jeep brand’s line of locally produced vehicles in China. Led out of Essence’s Shanghai office, the agency will be responsible for brand strategy, media planning and activation, as well as creative development and production, for both offline and digital campaigns.

 在中国市场，Jeep是广汽菲克的主打品牌。广汽菲克成立于2010年，系由菲亚特克莱斯勒汽车集团（FCA）和广州汽车集团股份有限公司（GAC）于2010年共同投资建设，总部位于长沙，目前拥有长沙和广州两个整车工厂，生产Jeep切诺基、Jeep自由侠、Jeep指南者和Jeep大指挥官等车型。Jeep的跨界运动实用型汽车配备尖端技术和功能，可驰骋于各类地形，为客户提供极致体验。

In China, Jeep is a major brand within the product portfolio of automobile manufacturing company GAC FCA, a joint venture which leverages the combined strength of Fiat Chrysler Automobiles (FCA) and Guangzhou Automobile Group (GAC). Established in 2010 and headquartered in Changsha, GAC FCA locally produces the Jeep Cherokee, Jeep Renegade, Jeep Compass and Jeep Grand Commander vehicle models from its manufacturing plants in Guangzhou and Changsha. Equipped with cutting-edge technology and features, the crossover and sports utility vehicles are built to deliver the ultimate experience for its customers across all terrains.

 广汽菲克Jeep方表示：“Jeep即将迎来品牌成立80周年。在深厚的品牌文化基础上，我们将不断创新，用更先进的技术与理念，持续开拓更广阔和充满未知的领域。Essence具备融合数据科学与创意以促进业务增长的基因，我们非常期待与Essence携手开创未来。”

“Jeep is about to celebrate its 80th anniversary. Building on our rich brand culture, we will continue to innovate and leverage more advanced technologies and big ideas to continuously explore broader, unknown fields. Essence has expertise in combining data science and creativity to drive business growth, and we look forward to partnering with the team to create the future,” said a Jeep representative.

Essence中国区董事总经理魏玮表示：“我们很荣幸能在充满活力的中国汽车市场与广汽菲克携手前行。Jeep凭借其卓尔不群的优质车型，为消费者的移动出行生活创造价值。同样，我们团队将充分运用特有的数据和分析能力，将创意与媒介紧密结合，为Jeep及其消费者打造更有价值的广告，助力品牌加速业务增长。”

“Our team at Essence is truly honoured to partner with GAC FCA in the dynamic automotive industry in China. Jeep delivers value in consumers’ mobile lives with its excellent lineup of world-class, quality vehicles. Similarly, through our agency’s class-leading, unified approach to data and analytics that brings creative and media closer together, we are excited to create valuable advertising for Jeep and its consumers, as well as help accelerate business growth for the brand,” said Benjamin Wei, Managing Director, China, Essence.